The Cash Discount program uses a legal program that can be used in all 50 states, that was created to offer merchants an alternative to standard credit card processing fees. With our Cash Discount program, merchants can reduce their credit card processing fees by applying a small service charge to each sale.

There are two federal court cases/ laws allow all businesses to offer a cash discount.

The Durbin Amendment is a provision of United States federal law, 15 U.S.C. § 1693o-2.  It was passed as part of the Dodd-Frank financial reform legislation in 2010. 

Ohio v. American Express Co., 585 U.S. ___ (2018), was a United States Supreme Court case regarding the nature of antitrust law in relation to two-sided markets. The case specifically involves policies set by some credit card banks that prevented merchants from steering customers to use cards from other issuers with lower transaction fees, forcing merchants to pay higher transaction fees to the banks. While Visa and MasterCard settled with the United States Department of Justice in 2010, American Express defended its practice by arguing that the anti-steering policies

benefited its cardholders, the higher transaction fees helping to maintain member services. While the Department of Justice and several states prevailed during a District Court trial in 2015 citing harm to the merchants, the Appeals Court reversed the District Court’s ruling in 2016 by ruling that the plaintiffs had not shown harm to both sides of the two-side market, a novel test in anti-trust law. This decision led to some of the states to appeal to the Supreme Court. The case was heard by the Court in February 2018.

The Court issued its decision on June 25, 2018, affirming the Appeals Court’s ruling that steering provisions do not violate antitrust laws. With this decision upheld.

We charge a monthly fee for equipment rental with a full warranty and the fee you pass on to the customer is 4%. We offer countertop terminals, wireless terminals that use WIFI and we have a 4G solution for mobile businesses.

A “cash discount” happens when a merchant decreases the price for cash purchases. The program does not discriminate against one card over another. Cash Discounts reward customers for paying by a particular means and/or for not using a particular means of payment. Cash discount programs have been available for years to many other merchants including higher education, government, gas stations and utility providers, but only recently have the federal regulations been changed to allow independent business owners to use the same programs.

A “surcharge” occurs when a merchant increases the price for credit card purchases. A “cash discount” happens when a merchant decreases the price posted for their goods and services for alternative payment/purchases. No surcharges or fees are allowed on debit card transactions, specifically PIN-based debit. We also offer the surcharge program if that fits your business better.

We use an app that you install on your Smart Terminal and you add the fee and it is automatically calculated at the time of the sale, the customer sees the cash price and the credit price on the screen. This small fee offsets your processing fees so you pay almost $0.00 for processing fees.